Music
video to song by Canada’s A-Trak and Tommy Trash rivals some of the best Rube
Goldberg Machine classics.
A domino-falling, jaw-dropping music video is going viral —
putting a new spin on tuna melts and the people behind this creative
production.
The just-released music video features a domino effect that is
highly sophisticated and creative — and without computer assisted and generated
imagery.
Set to the song “Tuna Melt” by Canada’s own A-Trak along with
Tommy Trash, and with a bouncy electro jam rhythm, the video is shot in an
elegantly appointed home called The Ohage House in St. Paul, Minn.
It shows dominoes climbing staircases, turning on faucets and
toppling stick-like objects. The video begins with a turntable setting
everything into motion, including a toy submarine. There is an outstanding
scene upstairs with feathers sent scattering through the air.
The director behind the video is designer, director and animator
Ryan Staake, who operates Pomp & CloutPomp
& Clout a media production company based in Brooklyn, N.Y. and in
Minnesota.
He was hired by Tommy Trash and A-Trak, a
31-year-old Canadian record producer born in Montreal and based in New York who
is a former touring DJ for Kanye West.
The person behind the stick bombs is Lunatim Rex, otherwise known as “Kinetic King.” He is a past American’s Got Talent contestant
and a Guinness World Record holder for stick bombs.
A-Trak’s given name is Alain Macklovitch and, at 15, he was the
youngest DJ to ever win a DJ-battling world championship. His partner on this
song, Tommy Trash is an Australian DJ, record producer and remixer, whose given
name is Thomas Olsen.
In homage to A-Trak’s Canadian roots, a Canadian flag symbol
appears in the window during one of the final scenes.
The video, lasting about 3 mins 30 secs, closes with a close-up of
a tuna melt sandwich.
There is also a YouTube video giving viewers a behind-the-scenes look at how
“Tuna Melt” was filmed.
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