Saturday, May 4, 2013

Domino effect: “Tuna Melt” video puts a new spin on the song and the sandwich


Music video to song by Canada’s A-Trak and Tommy Trash rivals some of the best Rube Goldberg Machine classics.

By: Curtis Rush News reporter


A domino-falling, jaw-dropping music video is going viral — putting a new spin on tuna melts and the people behind this creative production.
The video also rivals some familiar Rube Goldberg Machine classics.
The just-released music video features a domino effect that is highly sophisticated and creative — and without computer assisted and generated imagery.

Set to the song “Tuna Melt” by Canada’s own A-Trak along with Tommy Trash, and with a bouncy electro jam rhythm, the video is shot in an elegantly appointed home called The Ohage House in St. Paul, Minn.
It shows dominoes climbing staircases, turning on faucets and toppling stick-like objects. The video begins with a turntable setting everything into motion, including a toy submarine. There is an outstanding scene upstairs with feathers sent scattering through the air.

The director behind the video is designer, director and animator Ryan Staake, who operates Pomp & CloutPomp & Clout a media production company based in Brooklyn, N.Y. and in Minnesota.
He was hired by Tommy Trash and A-Trak, a 31-year-old Canadian record producer born in Montreal and based in New York who is a former touring DJ for Kanye West.
The person behind the stick bombs is Lunatim Rex, otherwise known as “Kinetic King.” He is a past American’s Got Talent contestant and a Guinness World Record holder for stick bombs.
A-Trak’s given name is Alain Macklovitch and, at 15, he was the youngest DJ to ever win a DJ-battling world championship. His partner on this song, Tommy Trash is an Australian DJ, record producer and remixer, whose given name is Thomas Olsen.
In homage to A-Trak’s Canadian roots, a Canadian flag symbol appears in the window during one of the final scenes.
The video, lasting about 3 mins 30 secs, closes with a close-up of a tuna melt sandwich.
There is also a YouTube video giving viewers a behind-the-scenes look at how “Tuna Melt” was filmed.

Behind The Scenes: A-Trak & Tommy Trash "Tuna Melt"

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