Justin
Trudeau has gone back to the classroom to reply to Conservative attack ads,
releasing ads of his own that show him asking for an end to negativity in
politics.
Justin Trudeau has gone back to the classroom
to reply to Conservative attack ads, releasing ads of his own that show him
sitting at teacher's desk, turning off the TV and asking for an end to
negativity in politics.
OTTAWA—Justin Trudeau has gone back to the classroom to reply to
Conservative attack ads, releasing ads of his own that show him sitting at
teacher’s desk, turning off the TV and asking for an end to negativity in
politics.
A little more than a week after the Conservatives unleashed their broadcast assault on
Trudeau, complete with carnival music and mockery of his fitness to
govern, the Liberals have fired back with their own broadcast reply.
“Canadians
deserve better,” Trudeau says in the ad, after he picks up the remote and shuts
off the Conservative ad.
He is
sitting at the edge of a teacher’s desk, the TV and a blackboard, complete with
math calculations, is in the background.
“We can
keep mistrusting and finding flaws in each other or we can pull together and
get to work.”
Trudeau,
a former teacher before he entered politics, then says that he’s worked hard to
win his seat in the Montreal riding of Papineau — which he has won twice since
2008 — and the Liberal leadership on April 14.
“Now I’m
going to work hard to earn your trust.”
Like the Conservative ads, which refer to his “famous name,”
the 41-year-old Trudeau doesn’t directly mention that he’s the son of a former
prime minister, but he says: “I’m a son, but I’m also a father and although I
am a leader, I am here to serve. I am Justin Trudeau, and together, we will
build a better country.”
Senior
Liberal sources say that the ad will be broadcast nationally, though no details
have been released on the amount spent or what programs have been targeted.
Conservatives, as a rule, also don’t give details on their spending or targets
of negative ads, but they usually place them on programs watched by Canadians
who don’t follow the political news that closely.
A senior
Liberal official said that the new Trudeau ads stick to his resolve to stay on
the high road.
For
instance, while Prime Minister Stephen Harper doesn’t appear anywhere in the
Conservative attack ad on Trudeau, the new Liberal leader puts his stamp of
approval on this ad with his appearance, the official said.
“Canadians
want to hear directly from our leader, which is why we put him front and
centre; unlike the Conservatives, who know their leader is increasingly
unpopular and out of touch with middle-class Canadians,” said the Liberal
adviser, who asked for anonymity.
He also drew attention to the fact that Liberals have actually
included the Conservative ad in the reply — that the Conservatives’ attack has backfired badly,
drawing funds and support toward Trudeau since they were launched.
“They are working so well
for us that we put their ad in our ad,” he said.
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