Wednesday, April 18, 2012
Is this Suzuki ad too hot for TV?
As Suzuki struggles to cope with lagging sales on this continent, they are having a different type of PR challenge in Australia. Their latest TV spot for the Swift Sport has come under fire from consumers and the Advertising Standards Bureau for being overtly sexual and promoting unsafe driving practices, according to Car Advice. It is rather ironic that many critics have made comment that Suzuki's problems are a result of a lack of advertising. What do you think? Is the ad over the top or are Aussie viewers pansies?
(WHEELS INSIDER/GARY GRANT)
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